OMG! I can’t find my keys or cell phone!

When we forget simple things, like where we placed our phone or our keys, or the name of that singer that sang that song we loved so much and we can’t remember the name ---our frustration level skyrockets.

These moments do not signify that there’s any brain disorder or disease, but that we can improve cognitive function and memory through lifestyle modifications and now supplements!

There is actually a difference between cognition and memory: you see cognition is the mental action or process of acquiring knowledge and understanding through thought, experience and the senses. Memory is the way the mind stores and remembers information.

There are four different types of memory: implicit, semantic, episodic and working. “Working memory is one’s short-term memory, which includes the ability to recall relevant information in the middle of an activity. This overlaps with cognition, the creation of knowledge and thought as they occur simultaneously.”

Implicit memory is more long term and best described as you automatically remember how to tie your shoes or drive a car. Semantic memory is also long term general world knowledge, such as names of colors, countries, sounds of letters and so forth. Episodic memory is a persons’ unique memory of an event, as an example, and can be a different recollection from somebody else at that same event.

As we age, mitochondrial efficiency decreases, communication between neurons diminishes, and parts of the brain shrink—as much as 25% by age 80!

The Baby Boomers are targeting cognitive supplement products by the scores and what is amazing is that over the past 10 years, cognition and brain health has emerged as one of the top concerns to younger people. So now, we see a flood of Millennia’s and Generation Z-ers, seeking cognitive health support now. They realize the importance of mental performance boosting and are fearful of developing dementia type illnesses as they get older.

All the double blind testing confirm that brain support supplements do work to improve brain function.

Partial credit: Lisa Scholfield